Advertising in Luxembourg – Promote Your Business on Luxtoday
Luxtoday is a modern and reliable media platform about life in Luxembourg, where locals, expats, and businesses find trusted information, useful tools, inspiring stories, and advertising formats that build trust and deliver results.
Luxtoday is a modern media platform about life in Luxembourg, bringing together local residents, expats, investors, and travelers. Our audience reads us to understand the country, navigate services, make decisions, and find inspiration.
Each thematic section of the site is an opportunity to precisely integrate your brand into a context that matters to people here and now. We offer not just placement, but content adjacency with trust.
Our audience continues to grow and strengthen in key regions. From October 2024 to May 2025, user activity from Luxembourg increased by 49.6% and reached 241,000 people — this is our core market with high engagement. Particularly notable is the growth in interest from Germany (+95.8%) and France (+132%), confirming our popularity in cross-border areas.
Our international audience is also growing, mainly due to readers who are striving or planning to relocate to Luxembourg in the future. These figures confirm: Luxtoday is a platform with international reach and a strong core in Luxembourg, ready to deliver results for local and cross-border businesses.
News
The 'News' section is the hub for timely information and serious analytics. This is content that starts the day: economic updates, political statements, and city changes.
Advertising here works for recognition and trust. Your campaign will be placed in a space where users seek facts and guidance, meaning they are open to rational choices. Ideal for companies in finance, technology, logistics, education, healthcare, and public services.
Articles
Luxtoday’s editorial materials are thoughtful, structured texts that readers return to. Placing your brand alongside such articles is an opportunity to build an expert image, showcase your mission, values, and attention to detail. This section is about meaning, not instant sales. It works for long-term reputation building.
Services
This is the most 'practical' area of the site, where users are primed to make decisions. Advertising here is not a banner, but a solution. You can integrate into services and reach an audience ready to act. Especially effective for banks, lawyers, insurance companies, and consultants.
Guides
Guides are step-by-step instructions and cheat sheets for life in Luxembourg. This section is read by both newcomers and long-term residents because it offers practical, not theoretical, content.
Content here inspires a high level of trust, meaning your advertising will be perceived as part of a helpful context. Suitable for anyone offering products and services that make daily life easier: from retail to educational platforms and clinics.
Events
The events section is Luxembourg’s agenda. Concerts, lectures, festivals, business forums, family weekends — everything that brings the city to life.
Placing your brand here makes it part of the current agenda. This is a space for vibrant, visual, and engaging campaigns, including offline ones. Ideal for restaurants, cultural venues, developers, and those who want to connect with a real audience in real time.
Interview
Interviews on Luxtoday are personal stories, honest opinions, and professional commentary. This section features the voices of those shaping the country: entrepreneurs, artists, doctors, students, and migrants.
Having your brand alongside such materials is an opportunity not just to advertise, but to become part of a living dialogue. This format is especially effective for niche companies, startups, local initiatives, and anyone speaking to the audience in a human way.
Our Case Studies
Here we showcase how real brands have already achieved their goals with our help: from increasing reach and engagement to generating leads, visits, registrations, and sales.
Each case study is a specific story: the client’s challenge, chosen formats, creative approach, and achieved results. We don’t hide numbers and speak the language of business — with a focus on effectiveness, not promises.
This section is your opportunity to see that we don’t just have traffic, but a working audience. Especially useful for those considering Luxtoday as an advertising platform for the first time and wanting transparency, experience, and real examples.
Still Have Questions? Let’s Discuss in Person
If you want to learn more about advertising on Luxtoday, discuss a strategy, or choose a format for your goals — leave your contact details, and we’ll reach out at a convenient time.
We don’t just sell placements — we help build communication that works.
please contact editorial team at editorial@luxtoday.lu