Luxembourg aims to beat tourism record this year
The Grand Duchy has announced its ambitious plans for this year's tourism figures. The first quarter statistical findings already show an increase in demand, especially compared to the year 2022.
Tourism in Luxembourg is a growing industry that attracts visitors from all over the world. The country is known for its picturesque landscapes, rich cultural heritage, historical landmarks, and vibrant cities. In recent years, the tourism industry in Luxembourg has been expanding and proving it a great destination for neighbors, as well as for other travelers.
The Easter weekend has also proved to be a success, with more than 2,000 people visiting the country. Most of them were from neighboring Germany, France, and Belgium. However, Internet hotel searches have already increased by 24% and are approaching the figures for 2019 according to the Directorate General of Tourism.
This year, the country is positioning itself as a local destination for short stays of two to three days, with active tourism, including hiking and cycling, as the core target for this year.
The country is targeting four categories of leisure visitors, including
- Explorers, who come to find and see something new,
- Nature lovers, who prefer hiking and outdoor activities,
- Relaxation seekers, interested in health tourism,
- Short-term visitors, who, although they don't stay long, have a positive impact on the statistics.
Luxembourg's tourism promotion campaign, "Lëtzebuerg, dat ass Vakanz", has been extended until the beginning of autumn and includes guided hikes, cycling trails, and other activities. The country's infrastructure projects, such as new signage for self-pedestrian circuits and the connectivity between national and regional networks of cycle paths, are underway, and the VisitLuxembourg application will offer new ideas.
The VisitLuxembourg app offers great features, such as a digital guide, and was first released in 2021.
The aim of the campaign is to show all that the regions have to offer tourists and residents as activities with real added value. Luxembourg's tourism industry is supported by both the government and private sector, with Luxembourg for Tourism promoting both domestically and abroad. The country is investing in infrastructure projects such as new signage for self-pedestrian circuits and connectivity between national and regional networks of cycle paths.
