STATEC has announced that in 2021, only 62% of Internet users in the country have used social networks. But these figures may be below the actual percentage. The bureau has polled respondents over the age of 16, and teens under 16 are more likely to use social media.
82% of social media users go to Facebook. Instagram takes second place with 58%. LinkedIn is used by 31%, Pinterest by 22%, TikTok by 19%, and Twitter by 18%. However, children under 16 who did not participate in the survey could potentially move TikTok higher on the list.
LinkedIn and Twitter have more male users. Instagram, Pinterest and TikTok are predominantly female-driven.
The main audience of Facebook are adults over 25 years old. Instagram is most interesting for people from 16 to 24 years old. TikTok attracts the youngest audience. It is watched by 74% of high school students (16-17), 62% of early college students (18-19), 53% of youth (20-21), and only 16% of young adults (22-34).
The younger the Internet user, the more likely they are to use social networks. They are used by 83% of people aged 16 to 24 years old — and only 31% of users are over the age of 65 years.
Social networks are used more often by educated people. 69% of Internet users with higher education are on social networks. Among users with primary or incomplete secondary education, 58% visit social networks.
86% of users access social networks every day. 32% even do it more than five times a day, and 17% do it more than 10 times.
Women are more active on social networks than men. Only 33% of women spend less than an hour a day on social media. Almost half of men (47%) use social networks for less than an hour.
Young people are more active online than the elderly. Half of people aged 16-24 spend one to three hours a day on social media. 10% — more than five hours.